Projects

Owned Swash’s product vision, UX strategy, and feature roadmap for the core app and mobile version, guiding cross-functional teams (design, development, community, and operations) to deliver a seamless user experience. Led feature development including Donations, Swash Earn, Swash Ads, FAQs/Help Center, and a unique referral program, iterating based on user feedback, analytics, and compliance requirements. Drove adoption to ~1M users worldwide, achieving 15% quarterly revenue growth, while ensuring alignment with business objectives and technical feasibility. Directed Web3-focused products to support developer adoption, tokenised ecosystems, and multi-stakeholder engagement.

Owned product positioning and go-to-market strategy for Swash’s developer-facing product. Defined feature requirements and adoption goals for developers and technical partners, attracting 30+ leads and integrating 21 founding partners into the ecosystem. Guided roadmap and feature prioritisation to ensure alignment with Swash’s long-term product strategy and multi-stakeholder ecosystem growth.

Translated complex blockchain-based product concepts into stakeholder-facing materials, co-authoring Swash’s whitepaper and repurposing it as a blog and internal reference. Ensured technical clarity while supporting adoption and investment decisions, directly contributing to a $19M+ fundraising round, exceeding targets by 300%.

Aligned product and marketing strategy with investor engagement, creating materials and communications that showcased feature value, ecosystem potential, and user adoption metrics. Executed a fundraising strategy that secured $19M+ in funding, exceeding targets by 300%, and enabled global product adoption.

Drove user acquisition, engagement, and retention through product-integrated campaigns, PR, and consistent comms to the community. Grew the user base from <1,000 to 250,000+ in under a year, now ~1M users on web and 50K on mobile. Expanded mailing list from 0 to 45K+ in 3 months, and X followers from <500 to 150K+, using insights from user behaviour and feedback to iterate product features and improve UX.

Directed product ecosystem strategy, building and maintaining a pipeline of 30+ strategic leads and securing 21 founding partners. Enabled multiple six-figure revenue streams and guided partner integrations, expanding Swash’s product ecosystem and ensuring alignment with long-term adoption goals.

Positioned Swash as a trusted product authority in Web3 and data ownership, representing the platform at conferences and panels, authoring thought leadership content, and secured coverage in Harvard Business Review, Forbes, CoinDesk, and the BBC. Positioned Swash as a trusted voice in the future of data ownership and Web3, as seen in research by Mozilla, the World Economic Forum, the EU Commission, and the ODI as an example of a 'bottom-up data institution'. 

Oversaw data as a core product asset, ensuring privacy, compliance, and usability across all features whilst maintaining alignment with Swash's values and user-centred approach. Leveraged analytics to prioritise features, guide UX improvements, and inform product roadmap decisions, enabling 15% quarterly revenue growth and driving adoption-focused decision-making. Defined long-term product strategy, balancing user needs, business goals, and technical feasibility to scale Swash’s ecosystem and deliver measurable impact.