With over a decade of experience across Web3, product, operations, and startup ecosystems, I help companies scale from the ground up to global recognition.

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Since 2020, I’ve been a core member of Swash, guiding its growth from an experiment in data ownership into a community of around one million users worldwide. Swash has been recognised as a leading example of “bottom-up” data ownership by the ODI, and featured in pivotal research by the European Commission and Mozilla.

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As one of the first hires, I’ve led Swash across multiple domains; defining product vision and strategy, guiding UX and design, managing operations, driving adoption, and securing key partnerships. From directing the first app interface and website to leading a $19M+ fundraising round, I’ve built and launched Swash from the perspective of a product leader, strategist, and operational executive.

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Before Swash, I advised companies across energy, art, real estate, and gaming on market positioning, community growth, and tokenised ecosystems, producing technical and strategic materials to support fundraising and adoption, and consulting on emerging technologies to drive innovation.

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I also have a background in History of Art and Curating, and have worked in the digital art space as a curator and NFT critic since 2018. My opinions have been featured in Vice, Flash Art, and The Observer, and I’ve spoken at events including the Tate Modern.

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I’m always interested in collaborating on innovative product and technology projects or connecting with teams looking to build impactful, user-focused products.