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At Sea Foam, I worked closely with companies who were in the early-to-mid stages of raising capital. The majority of these companies were utilising blockchain technology and were launching an ICO or STO for their business.

Most of the projects I worked on were launching an STO, or Security Token Offering, rather than an ICO (Initial Coin Offering) as the majority of my clients were US-based and subject to SEC regulations.


My role included creating content and marketing strategies for clients with an emphasis on whitepapers, investor-friendly pitch decks, long-form, SEO-friendly content for digital publication, and UX writing. I also supported Sea Foam with their social media presence and internal company 'thought leadership' articles.


Our clients are active across a range of industries including real estate, antiques, luxury goods, smart cities, gaming, climate tech and supply chain solutions. During the initial stages of each project, I was required to understand the clients' industries in-depth with thorough market research to be able to articulate their advantage against their competitors and for the benefit of their end-users.


Working with MoCDA has given me the opportunity to merge my art historical knowledge with my experience working with emerging technologies. I've been fortunate to be an active member of the team, coalescing with the CEO and CTO to form, articulate, and share the museum's mission, contribute to content strategy and creation, and to attend events on behalf of the museum. 

Much of the content surrounding the museum has, until now, been focused on cultivating awareness and building a network via social media. We launched several series' to be shared and published regularly, including the In the Studio series in which different curators from the team interview digital artists. We also launched a series of live art talks via Instagram alongside the COVID-19 crisis in an attempt to connect to wider audiences as we entered lockdown. Those talks are also available as podcasts and have been saved and dispersed on social media. 

The type of audience MoCDA attracts includes everyone from traditional art collectors who work with large institutions to anonymous artists who are able to tokenise and sell their art exclusively using cryptocurrency. Therefore, the type of content I write has to be engaging for a wide audience with varying opinions, but informative and neutral as a non-partial organisation. The tone also depends on the place where the content will be published, as I should research and consider the audience of external publications too.


To further emphasise the ideology behind digital artwork - that is improved accessibility, diverse representation, and embracing experimentation - I am conscious to offer various media for audiences to consume our materials through, as well as supporting the website relaunch to be WGAC-friendly. 

As well as regular content creation and community management, I have been creating the MoCDA white paper, creating regular articles for publication on Observer Arts, NY, and other external copy and content for Art + Fintech Webinar Series by Unfold Brics.



Brand identity

The majority of my copywriting experience 

Identifying and creating user personas

Microcopy, keeping it short and compelling

Accessibility first

User first

Blockchain, Fintech, stocks, AI, ML

Script writing etc

Observer journalistic articles

MoCDA features

Thought leadership with Sea Foam

Edits and content with Stockomatics - making more accessible to a non-tech audience


Market research

User research

Client goals

Accessible content

Making very technical ideas easier to understand for a wide audience


Keeping up with regulations





Alongside this, I assist with refining web copy, assisting with email copy and campaign strategy, 


UX copy for the Jo app
- Web copy for
- User personas and research
- Long-form content creation for blog posts, newsletters and articles
- Content strategy and creation across a variety of formats and channels
- Social media strategy and content


technical knowledge and experience to create or design workable prototypes, both programs and physical outputs

parameters, restrictions and synergies.

Stakeholder relationship management. 

identify, analyse, manage and monitor relationships with and between stakeholders

communicate clearly and regularly, clarifying mutual needs and commitments through consultation and consideration of impacts while focusing on user needs.

Strategic thinking. 

overall perspective on business issues, events, activities and discuss their wider implications and long-term impact. 

determining patterns, standards, policies, roadmaps and vision statements. You know how to focus on outcomes rather than solutions and activities.

I have supported an array of clients across multiple industries in Europe, the US and Asia with their business documentation efforts, predominantly alongside Sea Foam Media & Technology and The Museum of Contemporary Digital Art (MoCDA).


The majority of my clients at Sea Foam were in the early stages of raising capital in the form of ICOs, STOs or as private investment into their businesses. At MoCDA, however, the focus is on obtaining public funding opportunities. All contexts required a thorough understanding of the clients' industries, which included real estate, art & antiques, luxury goods, smart cities, gaming, climate tech and supply chain solutions.


Referring to existing reports, conducting market research, and utilising any existing efforts and publications was paramount for me to be able to articulate my clients' advantage against their competitors, emphasise their benefits and ecosystem structures to their community, and communicate their vision, goals, roadmap and technological solutions clearly and accurately.

As well as maintaining a consistent tone across all documentation, I also had to ensure that these materials would cater to technical-minded audiences, investors, and enthusiasts alike. I often collaborated with the company CTOs to ensure accuracy and to provide a more indepth perspective of their technological innovations.


This led me to establishing a comprehensive framework for working with clients to help them carve out their vision, determine their needs and targets, and appeal to and grow their communities sustainably.


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