Brand identity

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The majority of my copywriting experience 

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Identifying and creating user personas

Microcopy, keeping it short and compelling

Accessibility first

User first

Blockchain, Fintech, stocks, AI, ML

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Script writing etc

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Observer journalistic articles

MoCDA features

Thought leadership with Sea Foam

Edits and content with Stockomatics - making more accessible to a non-tech audience

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VerifyEd

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Market research

User research

Client goals

Accessible content

Making very technical ideas easier to understand for a wide audience

Cross-industry

Keeping up with regulations

Blockchain

Cryptocurrencies

ICO

STO

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Alongside this, I assist with refining web copy, assisting with email copy and campaign strategy, 

 

UX copy for the Jo app
- Web copy for joinjo.com
- User personas and research
- Long-form content creation for blog posts, newsletters and articles
- Content strategy and creation across a variety of formats and channels
- Social media strategy and content

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Prototyping. 

technical knowledge and experience to create or design workable prototypes, both programs and physical outputs

parameters, restrictions and synergies.

Stakeholder relationship management. 

identify, analyse, manage and monitor relationships with and between stakeholders

communicate clearly and regularly, clarifying mutual needs and commitments through consultation and consideration of impacts while focusing on user needs.

Strategic thinking. 

overall perspective on business issues, events, activities and discuss their wider implications and long-term impact. 

determining patterns, standards, policies, roadmaps and vision statements. You know how to focus on outcomes rather than solutions and activities.

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