Email Marketing Growth & Engagement
Case Study #5
Project Overview
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Objective: Build and grow Swash’s email marketing list from the ground up while increasing user engagement and driving conversions for product launches and campaigns.
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​Timeline: 3 months
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Outcome: Successfully grew the email list from 0 to 45,000+ subscribers while maintaining an average open rate of 38% and driving conversions to app users and token holders.
Challenges
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Starting with no email subscriber base.
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Creating compelling email content that engaged users while promoting product launches and campaigns.
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Establishing Swash as a trusted and valuable project in a highly competitive market.
Strategy & Execution
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Building the Email List from Scratch:
- Launched targeted lead generation campaigns using social media ads, landing pages, press pieces, and referral programs to encourage sign-ups.
- Incorporated opt-in opportunities across the Swash website, blog, and app, offering exclusive content and incentives like early access to features. -
Content Creation & Segmentation:
- Designed email templates aligned with Swash’s brand identity to ensure professional and visually engaging communications.
- Segmented the email list based on user demographics and behaviour, ensuring personalised messaging for better engagement. -
Multi-Channel Integration:
- Coordinated email campaigns with social media posts, blog updates, and product launches to maintain a consistent narrative and ongoing hype across channels.
- Highlighted use cases, user reviews, product updates, and educational content to build trust and value with subscribers. -
Automation & Optimisation:
- Implemented email automation for onboarding sequences, drip campaigns, and abandoned user follow-ups.
- A/B tested subject lines, CTAs, and layouts to optimise open rates and click-through rates.
Results & Metrics
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Grew the email list from 0 to 45,000+ subscribers in just 3 months.
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Maintained an average open rate of 38%, significantly above industry standards.
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Achieved a click-through rate of 14% on email campaigns tied to product launches.
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Email marketing efforts directly contributed to a 15% revenue increase per quarter starting in Q3 2022.