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Email Marketing Growth & Engagement

Case Study #5

Project Overview

  • Objective: Build and grow Swash’s email marketing list from the ground up while increasing user engagement and driving conversions for product launches and campaigns.

  • ​Timeline: 3 months

  • Outcome: Successfully grew the email list from 0 to 45,000+ subscribers while maintaining an average open rate of 38% and driving conversions to app users and token holders.

Challenges

  • Starting with no email subscriber base.

  • Creating compelling email content that engaged users while promoting product launches and campaigns.

  • Establishing Swash as a trusted and valuable project in a highly competitive market. 

Strategy & Execution

  1. Building the Email List from Scratch:
    - Launched targeted lead generation campaigns using social media ads, landing pages, press pieces, and referral programs to encourage sign-ups.
    - Incorporated opt-in opportunities across the Swash website, blog, and app, offering exclusive content and incentives like early access to features.

  2. Content Creation & Segmentation:
    - Designed email templates aligned with Swash’s brand identity to ensure professional and visually engaging communications.
    - Segmented the email list based on user demographics and behaviour, ensuring personalised messaging for better engagement.

  3. Multi-Channel Integration:
    - Coordinated email campaigns with social media posts, blog updates, and product launches to maintain a consistent narrative and ongoing hype across channels.
    - Highlighted use cases, user reviews, product updates, and educational content to build trust and value with subscribers.

  4. Automation & Optimisation:
    - Implemented email automation for onboarding sequences, drip campaigns, and abandoned user follow-ups.
    - A/B tested subject lines, CTAs, and layouts to optimise open rates and click-through rates.

Results & Metrics

  • Grew the email list from 0 to 45,000+ subscribers in just 3 months.

  • Maintained an average open rate of 38%, significantly above industry standards.

  • Achieved a click-through rate of 14% on email campaigns tied to product launches.

  • Email marketing efforts directly contributed to a 15% revenue increase per quarter starting in Q3 2022.

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