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Social Media Growth & Engagement

Case Study #4

Project Overview

  • Objective: Drive community engagement and growth across Swash’s social channels.

  • Timeline: 4 months

  • Outcome: Increased social media following by over 100,000 and expanded community engagement.

Challenges

  • Limited initial social media presence that needed rapid scaling.

  • Creating content that resonated across multiple social platforms and drove user engagement with a low budget.

Strategy & Execution

  1. Social Media Strategy:
    - Developed and executed tailored campaigns for X, LinkedIn, and Discord, with a focus on engaging the community and increasing brand visibility.

  2. Ambassador Program:
    - Rolled out an ambassador program to encourage community members to spread the word, leveraging user-generated content and organic promotion while fostering a sense of loyalty to the brand.

  3. Paid and Organic Growth:
    - Balanced paid advertising with organic content to rapidly grow followers and engagement on key platforms, including live AMAs and virtual events.

Results & Metrics

  • Grew X followers from <500 to 150,000+ within 4 months.

  • Increased Discord community to 5,000+ active members.

  • Expanded LinkedIn following by 80%, contributing to brand recognition.

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