Social Media Growth & Engagement
Case Study #4
Project Overview
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Objective: Drive community engagement and growth across Swash’s social channels.
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Timeline: 4 months
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Outcome: Increased social media following by over 100,000 and expanded community engagement.
Challenges
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Limited initial social media presence that needed rapid scaling.
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Creating content that resonated across multiple social platforms and drove user engagement with a low budget.
Strategy & Execution
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Social Media Strategy:
- Developed and executed tailored campaigns for X, LinkedIn, and Discord, with a focus on engaging the community and increasing brand visibility. -
Ambassador Program:
- Rolled out an ambassador program to encourage community members to spread the word, leveraging user-generated content and organic promotion while fostering a sense of loyalty to the brand. -
Paid and Organic Growth:
- Balanced paid advertising with organic content to rapidly grow followers and engagement on key platforms, including live AMAs and virtual events.
Results & Metrics
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Grew X followers from <500 to 150,000+ within 4 months.
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Increased Discord community to 5,000+ active members.
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Expanded LinkedIn following by 80%, contributing to brand recognition.