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I'm Chloë

I'm a Web3 marketer and many-hat wearer at Swash, the world's first and largest Data Union. When I'm not advocating for data ownership, you can usually find me writing about digital art, travelling, or learning languages. 

What I do

I've been working in the blockchain space since early 2018 but became a fan as early as 2014 after a chance meeting with miners in Tbilisi, Georgia. While working remotely with Sea Foam Media, I wrote about the potential of blockchain and created marketing materials and whitepapers on behalf of companies ahead of their ICOs.

During this time, I also studied History of Art and Curating at Birkbeck, University of London in the evenings. My research focused on the ethics of images, art as a means to control or to exhibit freedom of speech, and the role of space. I completed my dissertation on notions of Selfhood in blockchain art in 2019.

In early 2019, I joined the Museum of Contemporary Digital Art (MoCDA) which pushed me deeper into the world of digital art, NFTs, and the metaverse where where I provide ongoing strategic and curatorial support. My opinions have been featured in Vice, Flash Art and The Observer.

For the last two years, I've been spearheading data ownership at Swash. In Q421 we raised $19M to advance our vision of rebalancing the data economy by redistributing the value of data back to people. At Swash I am involved in all areas, but primarily focus on marketing, operations, and strategy. Since joining, I'm proud to see our community grow from 0 to over quarter of a million users, the Swash brand develop into one of the leading blockchain dapps, and the evolution of the product and company roadmap from a browser-based app to a universal data ecosystem.


Let's talk about data rights and data monetisation, w/ GirlGoneCrypto, w/ Lea ThompsonGilbert HillJuan Aja AguinacoAlexandr Chevtaev, and Matt Fontana. 27.05.2021

In Search Of An Aesthetics Of Crypto Art, Artnome, w/ Alex Estorick, Kyle Waters. 10.04.2021

NFT Art Isn't as Groundbreaking as It Seems, Vice, w/ Drew Schwartz. 05.03.2021

Episode V. Toward a New Ecology of Crypto Art: A Hybrid Manifesto, Flash Art w/ Memo Atken, Alice Bucknell, Geert Lovnik, Primavera De Filippi, Jason Bailey, Casey REAS, Fanny Lakoubay, Beth Jochim, Alex Estorick. 26.02.2021

Say hi

Feel free to reach out to me at chloeshannondiamond [at] gmail [dot] com or send me a DM on Twitter. I'm also on LinkedIn and don't mind Telegram messages either.

Fun facts

  • I've always worked remotely and think it should be the norm

  • الان دارم فارسی یاد میگیرم and ცოტ-ცოტა ქართული ვიცი

  • I'm always ready to chat about film noir, Roland Barthes, and Victorians

  • This is what I look like:

Chloe headshot _edited.jpg
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